Speaker: Dirk Rockendorf
Dirk Rockendorf
Continental
Dirk Rockendorf is Head of Marketing Aftermarket & Digitalisation at Continental Automotive Technologies GmbH. In this position he is globally responsible for the Marketing of the Aftermarket products like Brakes, wipers and Batteries. And in addition, for developing and operation the Martech stack for the complete business area smart mobility. He studied Business Engineering and has more than 20 years of experience in (Digital) Marketing & eCommerce. Previous professional positions included Head of eBusiness and Head of Marketing Middle East & North Africa at Continental Tires, as well as Marketing Director at Khumo Tire Europe.
