Whatever form autonomous driving takes, it is here to stay. Nevertheless, in addition to ethical issues and questions of technological feasibility in the area of environment recognition, safeguarding, safety and security, we are also confronted with questions about infrastructure, data collection, legal questions about polluter-pays principles, questions about personal rights and general societal questions. Autonomous driving thus represents a multidimensional transformation task, with challenges in the development, the implementation in the transition of the current traffic system to an autonomous one, with the customer and his production processes, regarding questions of the state and legal system and a general social acceptance; which I would like to discuss with you in my talk.

A look at the increased volume of traffic and the number of annual accidents shows that something urgently needs to change here. Driving must become safer and more sustainable. How? Through automation. But what are the advantages of automation in mobility? What exactly does "safe" driving mean? And how can we achieve this?

In the digital age, it is important for retailers and service businesses to build a good online reputation. What many have not yet realized is that responding to reviews and maintaining a good relationship with customers are essential to this. What types of feedback are there, how do you keep track of the many feedback channels, and how can insights be used to improve the customer experience? How can you even measure reputation, compare it and derive actions - ultimately with the goal of delivering a better customer journey? In this masterclass you will get an insight - also based on real practical examples.

This talk will take a deep dive into the current state of the art in car development and ask the question: why does it require millions of lines of code? We'll be introducing a new approach that prioritizes clean, elegant code and a hardware-agnostic software stack that allows for easy integration of new features. This means that the industry can finally deliver on its promises of autonomous cars and advanced digital experiences. We'll be sharing a new approach that puts software at the center and allows for easy integration of new features, no matter the hardware. This talk is for everyone, whether you're a car maker, software developer, or just a car enthusiast, you'll get valuable insights and understand the potential of this new approach.

The presentation shows the current and future challenges of large car dealership groups, importers, national sales companies and derived from this, possible solution scenarios enriched with practical examples through the application of digital transformation and process-integrated thinking.

With the possibilities of 5G, networking has been redefined. Networking is now possible easily, securely, professionally and efficiently from anywhere and at any time, without any losses compared to a wired network. What are the possibilities for me as a company, how can I profit from it, how do I implement it, what do I have to consider, which use cases are already reality, where is the journey going? Questions upon questions. In this presentation, Cradlepoint invites you to experience 5G in theory and practice and to deepen this in subsequent discussions.

Immersive technologies such as virtual, mixed and augmented reality are the cornerstones of what will one day become the Metaverse. The automotive industry is one of the leading industries when it comes to the use of these technologies along the entire automotive value chain - from collaborative gathering in virtual reality in the creation and design phase of a car, to scaled dealer training of consulting and sales conversations in virtual reality, to immersive customer experiences at the dealership as well as directly in the car. Against this background, Ben Keller and Bastian Schütz present a current inventory of use cases in the automotive sector and also highlight Meta's hardware and software-related ambitions in this exciting technology field.

In the automotive industry, software is written, integrated, and tested in long cycles. Receiving feedback and experiencing the functionality of the software is crucial to avoid issues. Vehicle DevOps is a way of creating a constant development flow with short feedback cycles. In this talk we want to highlight current challenges for in-vehicle software development, introduce the concept of Vehicle Devops, and discuss its approaches to increase engineering effectiveness.

Your cars are audible ! Right now ! But how does the mobility of the future sound ? ...Hand on heart: Does the listening experience just now fulfill the expectations your customers have of you ? Does the vehicle software give the driver reliable sound feedback ? ...and how should a luxury vehicle actually sound ? In this impulse lecture, Sebastian Hanfland from Hanfland und Freunde GmbH in Cologne will let you listen with the ears of your customers. Using a mobility case study as an example, he will show why sound will be one of the most important differentiating features in the future, how UX sounds work in software environments and how mobility in general can sound more like a "brand". You will get valuable impulses to make your brand and product environments a real listening experience and thus - "by the way" - to create a deeper emotional bond with your customers. your customers. Based on case studies, project examples and (unfortunately) real failures, Sebastian will answer the following questions: -How does the principle of "listening" actually work for automotive brands ? -Acoustic software identity - what exactly is that ? -How can the listening experience create "brand" and "function" in equal measure ?

The products of the mechanical engineering sector are used in various end-customer industries. These include, for example, the process and automotive industries. From the perspective of both the machine manufacturer and the machine operator, it is important to communicate clearly what the added values of the introduction of specific technologies are in the course of the digital transformation. This presentation will specifically address the OPC UA technology and the OPC UA Companion Specifications of the VDMA, i.e. which advantages it provides for the various stakeholders and which migration steps make sense during the introduction.

In preparation